About Us

Our Mission

For us, it means setting high standards in customer care and delight, leading-edge innovations, adherence to business ethics, holding corporate social responsibility and, above all, ensuring top-quality service. We aim to be a powerhouse of talent through sustained team-building efforts and remain as the preferred employer; and be a center for learning and innovations to those who look for a challenging career and environment, where an independent, yet integrated, working style will help unleash the full potential of our team members and their decision-making abilities.

Our motto is customer satisfaction and our goal, pursuit of excellence. A unique group of companies with excellent skills and the expertise to convert the customer’s brief into innovatively creative service and support. Thereby, we give our customers the WINNING EDGE over their competitors.

Our Founder & Chairman – Vijay Manikoth, is basically a very hardworking and friendly sort of person with a CAN DO attitude, he gets immense pleasure in being of service to others, and his primary objective is to offer utmost satisfaction at whatever he and the entire Winning Edge Group does and thereby leave an indelible mark of his contribution to various services & industries, and to the community as a whole.
He also holds a Black Belt (Ni Dan – 2nd degree) in the Kyokushinkai style of Karate.

During his college days, Vijay was a cadet in NCC – National Cadet Corps, the youth wing of the Indian Armed Forces. It is a Tri-Services Organisation, comprising of the Army, Navy and Air Wing, engaged in grooming the youngsters of the country into highly disciplined and patriotic citizens. It is a voluntary organisation which recruits cadets. The Cadets are given basic military training in weapons like rifles, LMG (Light Machine Gun) and parades.

Meet the Team

Winning Edge Group is the brainchild of Vijay Manikoth, the Founder & Chairman. It is his long experience in the world of sales, marketing, advertising, communication, media sales, insurance, motivational training that had prompted him to set up his dream company -Winning Edge Group with the vision to be the preferred choice of companies and the promise to provide innovative ideas, quality products, use of latest technology and service par excellence, combined with a commitment to ethical business practices. Though his name Vijay means Win, he firmly believes that for any business relationship to thrive it should always be a win : win business deal, wherein both parties win. Only from such symbiotic relationships are winning partnerships created What started as a single man’s dream of unwavering commitment, laser like focus and passion has become Winning Edge’s group of companies, with many ongoing projects and several more in the anvil. It is ably supported by his family members and staff..

Being a philanthropist and social worker for the past 21 years, he has extended a lot of service towards disaster management, by helping out victims of floods, earthquakes and other natural calamities like cyclone, etc… and recently for the COVID 19, essential, critical workers via the Prime Minister Cares Fund. He also raised funds and contributed towards various charitable causes like HelpAge India, along with humanitarian relief for the poverty-stricken and downtrodden people. He is a member of Greenpeace India, a member of HOPE Worldwide India, and a lifetime member of TPSOH – The People’s Society of Hosur. Started TSPOI – The Service Providers Of India on 9th May 2018, as its Founder President. 

He has achieved many laurels and accolades. He has been recognized as Global Goodwill Ambassador by GGA Foundation, USA. He is a recipient of the prestigious Bharat Gaurav (India’s Pride) Award, and is listed in the Marquis Who’s Who in the World Directory, USA.  A former Director of International Advertising with Khaleej Times, He is also the Founder President – Toastmasters – UAE Chapters Toastmasters International, USA recognised him for participating as a CLUB SPONSOR in the successful formation and chartering of Toastmasters Abu Dhabi Chapter Club and Toastmasters Dubai Chapter Club, Former Group Managing Editor of PROBIZ magazine an IBPC (Indian Business & Professional Council – Dubai) Founder President – TSPOI – The Services Providers Of India, and a Member of IAA – International Advertising Association – UAE Chapter. His 35 years of regional experience in the Gulf has augmented him as a member of ABC – Arab Business Club – Dubai  – United Arab Emirates. He is also a Fellow of ICM – Institute of Commercial Management – United Kingdom. He also Completed the Landmark Forum program, conducted by Landmark Worldwide, He Has an MBA in Marketing, and over 3 decades of work experience in the Gulf. he packs native wisdom with international business etiquette and acumen, as he has traveled extensively to countries like USA, UK,  UAE, France, Germany, Denmark, Switzerland, Italy, Albania, Norway, Belgium, Spain, Sweden, Finland, Liechtenstein, Austria,  Malaysia, Indonesia, Kingdom of Bahrain, Saudi Arabia, Sultanate of Oman, Lebanon, Iran etc..,During his tenure of 20 years with Khaleej Times, his primary focus was to achieve advertising targets for the main newspaper but over and above that he was also overseeing the Supplements Department and the Classifieds Department. He was instrumental in publishing special magazine supplements on various countries for the Gulf’s leading newspaper, which certainly stands him in good stead today at the helm of Winning Edge Group.

Sabita Vijayan

Vice Chairperson

Sabita Vijayan is the Vice Chairperson of the Winning Edge Group of Companies. She assists the Chairman in any way possible, in carrying out important tasks, and providing proper feedback. Also standing in place of the Chairman whenever he is absent and acting as a go-between for the Chairman and the rest of the consultants and staff, communicating new policies in close coordination with the MD & CEO. Has the power to make organizational decisions in the absence of the Chairman after receiving important feedback from the MD & CEO and rest of the group members. The Vice Chairperson directs the content of a meeting, she prepares a schedule and agenda for the meeting. She keeps all the meetings focused on agenda items, and evaluates the meeting after it has ended to determine areas that need more improvement. Such an evaluation is conducted immediately after the meeting when most details are still memorable. Since it is crucial, the Vice Chairperson seeks direct informal feedback from attendees at the end of the meeting in order to address any shortcomings. The Vice Chairperson along with the MD & CEO follows up with all the consultants and staff who made various commitments during the meeting with the Chairman, to clarify the assigned tasks and the agreed timelines for completion. The Vice Chairperson ensures that all agreements reached during the meetings are confirmed and recorded in the Minutes of the Meeting to increase accountability.
Sabita is an Academician with 28 years of teaching, administrative coordination and Principal of a few schools. She has a BA in Psychology from the Bombay University, B Ed and MA in Education from IGNOU – Indira Gandhi National Open University. She is Vijayan Manikoth’s wife.

Akash Vijayan

Managing Director & CEO

Akash Vijayan is an astute Managing Director & CEO, with excellent skill sets and exposure to deal with complex macro issues that may threaten company profitability and longevity by providing innovative turn-key solutions resulting in significant expenditure savings. Has demonstrated expertise in persuading and negotiating with most appropriate mergers and acquisition strategies. Has experience in crafting customized operational plans to align with Winning Edge’s expansion goals and objectives. Exemplary knowledge of international markets and joint venture negotiations.Akash is a far-sighted Management Director with excellent business development skills and solid experience in driving the activities of international projects. Excellent grasp of the company’s strategic alliances to initiate significant contractual relationships. Directs and controls the operational workflow of all business entities in the Winning Edge group. Oversees the strategic planning of recruitment and retention activities together with the HR Business Partners for each business division of the group. Responsible for creating a corporate plan and annual business plan and for tracking actual progress against these plans to ensure strategic goals are met. Provides strategic input to the Founder & Chairman regarding industry developments, macro threats and external risks resulting from changes in legislative and regulatory protocols by industry bodies. Cultivate and maintain effective relationships with government departments, industry regulators, major customers, and main competitors to exchange information and views regarding the state of the industry environment. Participate in formulating company policies & procedures, and successfully implement the same. He directs the company’s strategy towards sustainable growth and operational performance. Develop strategic operating plans that align with the longer-term objectives and priorities. Maintaining continuous dialogue with the Chairman of Winning Edge  as to the performance and financial state of the organization. Responsible for implementing sufficient financial control and operational planning systems. Monitor the operational and financial results against predetermined yearly plans and budgets. Taking corrective action where needed and updating the Chairman of significant changes. Develop and oversee research and development programs to ensure top notch services, innovation and maintain competitiveness in the respective fields of endeavour. Responsible for quality strategies, cost-cutting initiatives and streamlining of the operational workflow at the highest level. Prepare, gain approval, and track the implementation of the annual budget to adhere to targets and financial protocols. Maximize that revenue flows and minimize expenditure via diligent supplier selection along with cost effective contract negotiation. Instrumental in guiding effective advertising, sales, marketing and public relations strategies to ensure increased brand recognition and customer loyalty. Implement Total Quality Management systems throughout the Winning Edge Group of companies, in order to ensure service excellence at all times. Develop and amend policies and protocols to align with regulatory changes and government requirements. Analyze and approve the annual report and accounts before presenting it to the Chairman. Working closely with the Founder & Chairman to evaluate a variety of technology systems and customize a platform, incorporate the best functionalities of these systems in one consolidated application to standardize operating procedures across 15 business entities belonging to the Winning Edge Group. Akash’s educational repertoire: Bachelor’s Degree in Computer Application from the Maharashtra University,He was recently awarded a Recognition Memento plaque by TPSOH – The People’s Society Of Hosur in appreciation and recognition of his valuable contribution, inspiration and support for all their social activities. Also soliciting his continued support. Akash is process oriented and therefore creates operational plans, guides new business development strategies, and establishes sound financial protocols. In conjunction,  he has strategic thinking and analytical skills. Has astute leadership and operational skills to steer the company and it’s consultants and staff  in the right direction, course correct deviations, and inspire a positive company culture. Has developed good leadership skills, collaborates well, with excellent communication skills, very competitive, innovative, passion driven, flexible, ability to take proper decisions. Also takes full accountability, dedication, work ethics, creative, enthusiastic, nice interpersonal skills, very professional, well motivated, proactive, mentoring, organized, strategic thinking, attention to detail, business acumen, entrepreneurial spirit, financial planning, motivated and multitasker.

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